Experience
THE DIFFERENCE.
Auctions Work. Now with Harcourts, the Auction process is a real option with proven success, capable of selling your biggest asset in a shorter time frame for a higher price.
A practical guide to
auctions
The Auction Advantage – your introduction to selling with auctions.
Why auction? Because it just works.
Learn more about the auction process by downloading The Auction Advantage – our informative guide explaining all the exciting advantages of this effective and fast-growing sales method.
Download Auctions Guide
About Auctions
Harcourts Auctions is not the promise of a price, rather it is the promise of a process that leads to market value.
Our auction campaign has been designed to run over a period of six weeks. The primary focus is data to you as the seller. Two weeks of preparation, and four weeks of active marketing. In the last week of the campaign it concludes with an online auction hosted by Harcourts Auctions. Our aim is to get as many buyers through the property in the initial marketing phase, so that we can collect accurate feedback from current in-the-market buyers, this in turn informs helps you to make an informed choice when it comes to the non-disclosed reserve price you set for the day of the auction.
Focusing on the right buyers
Unlike traditional auctions, that advertise the auction day and try to concludes a transaction within 30 days after the auction event, we are approaching this from the other side. We first prequalify, and get the right buyers around the table, and then we take it to auction with actual qualified buyers, thus getting the maximum amount from these buyers through your home and shortening the timeline of your property being on the market.
Our marketing approach
As unique as your home may be, it is fundamental in understanding that it is never in the marketplace in isolation. Our aim is to use all the tools to our disposal to get the attention of all the buyers in the marketplace. By using the very best that property marketing has to offer, along with our auction model, we present your home in such a way that it makes your home stand out like a pole above water in the ocean of available properties, attracting all the current buyers. The number of buyers in the current marketplace is measurable and their interest in your home is the gauge we use to accurately give you feedback.
Our success
Over the last couple of years, Harcourts has been rolling auctions out to our offices nationally and is now available in your area too. Our impressive track record shows that more than 88% of all properties marketed through our auction sales method are sold either before or on the day of the auction, with more that 93% of all properties receiving written offers during the initial auction phase.
Auction pricing
Unlike traditional auctions charging a 10% plus VAT “buyer commission” and upfront marketing fees, Harcourts’ Auction fees are included in the agent commission of 7.5% plus VAT, payable only on the successful registration of your property.
A once-off administration fee of R1,500 is payable upfront.
