Harcourts Auctions is Redefining Real Estate

Harcourts Auctions is the leading name in providing auctions services for home auctions globally. 

Auctions Work. Whether you are auctioning a small property, investment property, or high-end properties worth millions of rands, the Harcourts Auctions platform produces outstanding outcomes when buying or selling property in the quickest possible timeframe. With advantages to both sides of the sale, the Harcourts Auction platform offers the perfect recipe for results - fair opportunity, complete transparency, and an exciting, highly competitive environment. 

Why Choose Auction Instead of a Traditional Sale? 

Re-think Real Estate 
The auction method of sale provides sellers with the greatest opportunity to obtain 'fair market value' or a premium price for their property. An auction campaign also adds structure to the property listing and sale process and is regarded as the most effective way of marketing property for sale. 

Success 
Since launching auctions as a method of sale in South Africa, Harcourts Auctions is quickly gaining popularity as one of the preferred methods of buying or selling property in the South African market. Our auctions generate healthy levels of competition to achieve outstanding results, producing interest from serious buyers and peace of mind to sellers in an open and transparent arena.  

Over the last couple of years, Harcourts has been rolling auctions out to our offices nationally and this exciting platform is now available in your area, too!  

97% of all our auctions properties receive written offers! 

Auctions are in our DNA 
As part of our heritage, Harcourts have been doing auctions as a primary sales method since 1889, and having the experience of over 130 years to rely on it is proving to be a valuable offering to our clients. Having been around since 1888, Harcourts have been driving successful results in real estate for over 135 years! Today, we're continually evolving our systems and technology to ensure that buying or selling your home is exactly as it should be: easy and transparent.  

Focus on the right buyers 
Unlike traditional auctions that advertise the auction day and try to conclude a transaction within 30 days after the auction event, we offer a different approach. First, we prequalify and get the right buyers around the table and then we bring these qualified buyers to the auction, thus getting the highest bids possible for your home and shortening the time your property remains on the market.  

The Auction Process 
Our auction campaign has been designed to run over a period of six weeks. The primary focus is data to you as the seller. Two weeks of preparation, and four weeks of active marketing. In the last week of the campaign it concludes with an online auction hosted by Harcourts Auctions. Our aim is to get as many buyers for your property in the initial marketing phase, so that we can collect accurate feedback from current in-the-market buyers, this in turn helps you to make an informed choice when it comes to the non-disclosed reserve price you set for the day of the auction.  

Marketing 
As unique as your home may be, it's important to remember that your property is competing against countless other. Our aim is to use all the tools at our disposal to get the attention of all the buyers in the marketplace. By using the very best that property marketing has to offer, along with our auction model, we present your home in such a way that it makes your home stand out amongst the rest, attracting all the current buyers. The number of buyers in the current marketplace is measurable and their interest in your home is the gauge we use to accurately give you feedback. 

No Hidden Costs 
Unlike traditional auctions charging a 10% plus VAT "buyer commission" and upfront marketing fees, Harcourts' auction fees are included in the average agent commission of 6.8% plus VAT, payable only on the successful registration of your property. There's only a once-off administration fee of R1,750 payable upfront.  

Talk to our specialists for more information about what the outstanding results the auction platform can produce for your property purchase or sale. 

Email auctions@harcourts.co.za